Aura is the newest fashion-blockchain entity to come into play, joining other networks like Arianee, which works with Ba&sh, Audemars Piguet and Vacheron Constanti, and VeChain, which has worked with Givenchy and H&M. Aura is also a private blockchain, meaning only companies on the network have full access and control over their data (brand and
How Does AURA Token Work? The AURA token operates within the Aurora blockchain ecosystem, serving as the native utility token of the platform. It plays a vital role in governing the network, securing the blockchain, and facilitating various interactions and transactions within the ecosystem.
We, the Aura Blockchain Consortium, are a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury. We strive to make blockchain solutions and related technologies easy and available to all luxury brands.
January 13, 2022. The Aura Blockchain Consortium announces the launch of Aura SaaS, a cloud-based solution that allows for a quick and easy implementation of the platform with lower costs, helping brands to address authenticity, ownership, warranty, transparency and traceability.
LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting; tracking luxury goods sold on second-hand platforms; the will to maintain a relationship with the successive owners during the lifetime of the product
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A Revolution in the Luxury Industry Aura Blockchain Consortium is a non-profit organization offering blockchain agnostic solutions exclusively to luxury brands.
Aura Blockchain Consortium and Bain & Company Partner to Support the Usage of Blockchain in the Luxury Industry. Download. October 15, 2021. International fashion Group OTB joins the AURA Blockchain Consortium as new Founding Member. Download. June 15, 2021.
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